Fashion & Founders The Podcast

Fashion and Founders The Podcast: Circularity, Tech, & Innovation.

Conversations with founders and innovators working in different sectors of the fashion industry, offering an opportunity to get involved in this growing space. Hear directly from the people building the future of fashion about entrepreneurship, job opportunities, fashion tech, circularity, biomaterials, and more.

Learn from incredible guests across the industry, from rental, resale, nonprofit, PR, policy, start ups, including people at Depop, By Rotation, Pickle, Locker, Fashion Revolution, Eco-Age, Colorifix, and more.

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Fashion & Founders The Podcast

46. Investor to Co-Founder: The New Era of Brand Loyalty with CAKE Founder Estelle Palandjian

March 23, 2025 • Victoria Smith • Season 3 • Episode 46

Hello and welcome back to Fashion and Founders the Podcast. My name is Victoria Smith, and this week I'm joined with Estelle, the co-founder of Cake. Estelle went from being an investor at a VC investing in Cake to joining as a co-founder.

So not only do we get her perspective as a founder, but also as an investor and specifically her take on fashion tech and the appetite that the industry has to be investing in these companies - and what about Cake made it stand out.

Cake is member based shopping that rewards the customers with perks, gifts, events, dinners, and more. For example a female founder panel with a couple Cake brands Like Marina Larroude and Chelsea Parke.

So with your membership you get access to cake cards, which are basically gift cards to these brands adding up to thousands of dollars in rewards. Right now it is invite only but I have a special link for podcast listeners.

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